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广告人的目标在英文广告中的体现

作　者: 柳琼颖
导　师: 张静
学　校: 对外经济贸易大学
专　业: 外国语言学及应用语言学
关键词: meaning word something 英文广告 metaphor 广告人 more function service understanding
分类号: F713.80
类　型: 硕士论文
年　份: 2002年
下　载: 388次
引　用: 0次
阅　读: 论文下载

内容摘要

A thesis submitted to the School of International Studies of University of International Business and Economics in partial fulfillment of the requirement for the degree of Master of Arts

全文目录

Introduction  5-11
Chapter 1 Attention and Interest  11-52
  1．1 Words  11-20
    1．1．1 Hyperbolic Simple Words  11-14
    1．1．2 Coined Words  14-17
    1．1．3 Borrowed Words  17-20
  1．2 Sentences  20-36
    1．2．1 The Aspect of Syntax  20-31
      1．2．1．1 Questions  20-23
      1．2．1．2 Ellipsis  23-28
      1．2．1．3 Conditional  28-31
    1．2．2 The Aspect of Semantics  31-36
      1．2．2．1 Presupposition and Expectation  31-36
  1．3 Rhetorical Devices  36-48
    1．3．1 Simile and Metaphor  36-40
    1．3．2 Pun  40-42
    1．3．3 Personification  42-45
    1．3．4 Antithesis  45-46
    1．3．5 Rhyming  46-48
  1．4 Other Device  48-52
    1．4．1 Role Borrowing  48-52
Chapter 2 Desire and Conviction  52-69
  2．1 Meaning Transfer  52-59
  2．2 Other Devices  59-69
    2．2．1 Seals and Testimonials  59-64
    2．2．2 Compatible with Generally Recognized Goals  64-69
Chapter 3 Action  69-83
  3．1 Words  69-74
  3．2 Sentences  74-83
    3．2．1 Imperative Sentences  75-77
    3．2．2 Other Directive Speech Acts  77-83
      3．2．2．1 Openly Directive Speech Acts  77-79
      3．2．2．2 Inconspicuous Directive Speech Acts  79-83
Conclusion  83-86
Bibliography  86-87

广告人的目标在英文广告中的体现

内容摘要

全文目录

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