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对中英筹资信的对比分析

作　者: 谢李
导　师: 全永白
学　校: 广东外语外贸大学
专　业: 语言学与英语语言学
关键词: 筹资信英文中文体裁分析对比修辞
分类号: H315
类　型: 硕士论文
年　份: 2006年
下　载: 109次
引　用: 0次
阅　读: 论文下载

内容摘要

筹资信的目的是尽量劝说人们捐款。由于筹资信这种体裁的特点与有效性，它们越来越普遍和流行。尽管对英文筹资信进行过相关的体裁分析，中文筹资信却从没有被研究过，更谈不上对中英筹资信的对比研究。因此，本文力求填补这些方面的空缺并为写作者、翻译者和研究者提供有用的建议。本文从宏观层面和微观层面对30篇英文筹资信和30篇中文筹资信进行分析。宏观层面在Swales的语步分析和Hasan的GSP基础上，对结构中英文筹资信的结构作了分析；微观层面则主要是从中英文筹资信的语言实现形式、请求读者捐款的方式和介词的用法三个方面进行了统计和研究。之后，作者对中英文筹资信分析的客观结果进行对比和讨论。本文研究发现，中英文筹资信在宏观结构上有许多共同点，但是在微观语言修辞上却相差甚远，每一个语步的语言实现方式都不相同，尤其是在请求读者捐款上，中文筹资信比英文筹资信更为直接。总的来说，英文筹资信比中文筹资信更为有礼貌，但是中文筹资信更富有情感，不够英文筹资信客观。

全文目录

Declaration  4-5
Acknowledgement  5-6
Abstract  6-9
List of Tables and Figures  9-10
Abbreviations  10-14
Chapter 1 Introduction  14-23
  1.1 The Fundraising Letter Genre  14-16
  1.2 Motivations of the Present Study  16-17
  1.3 Significance of the Present Study  17-18
  1.4 Research Design  18-20
    1.4.1 Research Questions  18
    1.4.2 Research Methodology  18-20
  1.5 Data  20-21
  1.6 Layout of the thesis  21-23
Chapter 2 Literature Review  23-35
  2.1 Studies on Contrastive Rhetoric (CR)  23-25
  2.2 Relevant Chinese-English Contrastive Rhetoric research  25-26
  2.3 Studies on Genre Analysis (GA)  26-28
  2.4 Relevant Genre Analysis of Chinese-English Discourses  28-29
  2.5 Relevant studies on fundraising discourse  29-34
    2.5.1 Genre Analysis of Fundraising letters  30-32
    2.5.2 Feng's Genre Analysis of Chinese grant proposals  32
    2.5.3 Studies on cross-cultural fundraising  32-34
  2.6 Summary  34-35
Chapter 3 Theoretical Framework  35-45
  3.1 Defining some theories and approaches used in process  35-40
    3.1.1 Swales' Move Analysis  35-36
    3.1.2 Hasan's Generic Structural Potential (GSP)  36
    3.1.3 Searle's Direct and Indirect Speech Act  36-38
    3.1.4 Searle's Indirect Speech Acts of Request  38-39
    3.1.5 Contrastive Rhetoric (CR)  39-40
  3.2 Definitions of some cross-cultural patterns  40-43
    3.2.1 Hofstede's Individualism & Collectivism  41-42
    3.2.2 Hall's High-context & Low-context  42-43
  3.3 A workable model for the present study  43-45
Chapter 4 Genre Analysis of EFLs and CFLs  45-67
  4.1 Genre Analysis of EFLs  45-57
    4.1.1 Move Analysis of a sample EFL  45-49
    4.1.2 Results of move analysis of all EFLs  49-52
    4.1.3 Generic Structural Potential of moves in EFLs  52-57
  4.2 Genre analysis of CFL  57-66
    4.2.1 Move Analysis of a sample CFL  57-61
    4.2.2 Results of move analysis of all CFLs  61-62
    4.2.3 The Generic Structural Potential of CFLs  62-66
  4.3 Summary  66-67
Chapter 5 Linguistic Rhetoric Analysis of EFLs and CFLs  67-85
  5.1 Linguistic Rhetoric Analysis of EFLs  67-76
    5.1.1 Ways of Asking for Donation  67-70
    5.1.2 Usages of Personal Pronouns  70-72
    5.1.3 Linguistic Realization of other moves in EFLs  72-76
  5.2 Linguistic Rhetoric Analysis of CFLs  76-85
    5.1.1 Ways of asking for money  76-78
    5.1.2 Usages of Personal Pronouns  78-80
    5.1.3 Linguistic Realization of other move in CFLs  80-85
Chapter 6 Comparisons and Discussions  85-96
  6.1 Comparisons and Contrasts of the Macro-structure  85-87
    6.1.1 Comparisons and Contrasts of identification of moves  85-86
    6.1.2 Comparisons and Contrasts of frequency of moves  86
    6.1.3 Comparisons and Contrasts of Position of moves  86-87
  6.2 Comparisons and Contrasts of the Linguistic Rhetoric  87-90
    6.2.1 Comparisons and Contrasts of ways used to ask for donation  87-88
    6.2.2 Comparisons and Contrasts of usages of personal pronouns  88
    6.2.3 Comparisons and Contrasts of linguistic realization of other common moves  88-90
  6.3 Discussions  90-96
    6.3.1 Discussion of the Results  90-92
    6.3.2 Discussion of some Possible Cultural Reasons  92-96
Chapter 7 Conclusions  96-103
  7.1 Major findings of the Present Study  96-97
  7.2 Implications of the Study  97-101
    7.2.1 Theoretical Implication  97-98
    7.2.2 Practical Implication  98-101
  7.3 Contributions and Limitations of the Present Study  101-103
    7.3.1 Contributions of the Present Study  101
    7.3.2 Limitations of the Present Study  101-103
References  103-108
Appendixes  108-115
  Appendix Ⅰ Move analysis of a sample EFL  108-109
  Appendix Ⅱ Move analysis of a sample CFL  109-110
  Appendix Ⅲ One EFL (Letter 30)  110-111
  Appendix Ⅳ One EFL (Letter 4)  111-112
  Appendix Ⅴ One EFL (Letter 21)  112-113
  Appendix Ⅵ One CFL (Letter 8)  113-114
  Appendix Ⅶ One CFL (Letter 19)  114-115
  Appendix Ⅷ One CFL (Letter 21)  115

对中英筹资信的对比分析

内容摘要

全文目录

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