学位论文 > 优秀研究生学位论文题录展示

功能翻译理论视角下家电广告的汉英翻译研究

作　者: 王丽英
导　师: 裴乃循
学　校: 吉林财经大学
专　业: 外国语言学及应用语言学
关键词: 家电广告词功能理论目的原则连贯原则忠诚原则
分类号: H315.9
类　型: 硕士论文
年　份: 2013年
下　载: 20次
引　用: 0次
阅　读: 论文下载

内容摘要

广告对一个企业形象和促销至关重要。如果一个企业拥有一则美妙的广告，这也必将增加它的知名度并让企业获利。对一个企业来说，它不仅要在国内市场具有竞争力，同时它也需要在国际市场上占有一定的市场份额。因此怎样让一个企业在国际市场上具有竞争力变得越来越重要。广告是增加一个企业竞争力的因素之一。广告属于诉求型文本，具有呼吁功能。一则广告成功与否取决于它是否达到目的。广告翻译应该以目标市场为导向，这就意味着翻译人员在翻译广告时需要考虑受众的文化和语境。德国功能派翻译理论对广告翻译具有重大的影响。功能翻译理论经历了一个长期的发展,并且已为翻译实践形成了一系列的理论。功能翻译理论的三大原则主要是：目的原则，连贯原则和忠诚原则这三大原则对广告翻译至关重要。诺德的功能+忠诚原则使功能翻译理论发展到了顶峰。本文我们将主要着眼于家电广告的汉英翻译。从功能理论角度，采用不同的翻译策略，我们将会展示如何进行家电广告翻译。使翻译文本容易让目的语接受者理解和接受，进而实现家电广告语的预期功能。

全文目录

Abstract  5-6
中文摘要  6-7
Table of Contents  7-9
1. Introduction  9-14
  1.1 Research of Advertisements Translation  9-10
  1.2 Aim of the Thesis  10-11
  1.3 Contribution of the Thesis  11-12
  1.4 Structure of the Thesis  12-14
2. Literature Review  14-24
  2.1 Main Translation Theories of Pre-Functionalist Theory Period  14-16
  2.2 The Formation and Development of Functionalist Translation Theory  16-21
    2.2.1 Katharina Reiss’s Textual Typology and Translation Criticism Theory  16-17
    2.2.2 Hans J. Vermeer and the Skopos Theory  17-19
    2.2.3 Justa Holz- Manttari and Theory of Translation Action  19-20
    2.2.4 Christiane Nord and Her Explanation of Function plus Loyalty  20-21
  2.3 Basic Rules of Functionalist Theory  21-23
    2.3.1 Skopos Rule  21
    2.3.2 Coherence Rule  21-22
    2.3.3 Fidelity Rule  22-23
  2.4 Nord Function plus Loyalty Theory  23-24
3. Appliances Advertisements and Factors to be Considered in Appliances Advertisements Translation  24-32
  3.1 Introduction to Appliances Advertisements  24-29
    3.1.1 What and Why Appliances Advertisements  24-27
    3.1.2 The Characteristics of Appliances Advertisements  27-28
    3.1.3 Classifications of Advertisements  28-29
  3.2 Factors to be Considered in Advertisements Translation  29-32
    3.2.1 Cultural Factor  29-30
    3.2.2 Aesthetic Factor  30-31
    3.2.3 Emotion Factor  31-32
4. C-E Translation of Appliances Advertisements under Functionalist Theory  32-51
  4.1 Functionalist Approaches  32-35
    4.1.1 Communicative Translation  32-33
    4.1.2 Skopos Rule in Practice  33-34
    4.1.3 The Role of Translator in the Process of Appliances’ Advertisements Translation  34
    4.1.4 The Role of Source-text in Appliance’s Advertisements Translation  34-35
  4.2 Appliances Advertisements Translation  35-47
    4.2.1 Communicative Translation Used in Appliances Advertisements Translation  35-39
    4.2.2 Skopos Rule Used in Appliances Advertisements Translation  39-43
    4.2.3 The Agility of Appliances Advertisements Translation  43-44
    4.2.4 The Adaptation of Appliances Advertisements  44
    4.2.5 Direct Translation of Appliances Advertisements  44-45
    4.2.6 Aesthetic Sensibility of Appliances Advertisements Translation  45-47
  4.3 Problems in C-E Translation of Appliances Advertisements  47-51
    4.3.1 Chinese English Exists in Appliances Advertisements Translation  47
    4.3.2 Cultural Difference in C-E Translation of Appliance Advertisements  47-49
    4.3.3 Businessmen’s Ignorance of C-E Translation of Appliances Advertisements  49
    4.3.4 Examples and Solutions in C-E Translation of Appliances Advertisements  49-51
5. Conclusion  51-54
  5.1 Summary of Major Findings  51-52
  5.2 The Limitations of Today’s Study in This Area  52-53
  5.3 The Efforts in the Future about This Area  53-54
Bibliographies  54-56
Acknowledgements  56

功能翻译理论视角下家电广告的汉英翻译研究

内容摘要

全文目录

相似论文