学位论文 > 优秀研究生学位论文题录展示

广告语言中的象似性

作　者: 王娟
导　师: 陈道明
学　校: 华侨大学
专　业: 英语语言文学
关键词: 广告语言映象象似性拟象象似性
分类号: H05
类　型: 硕士论文
年　份: 2009年
下　载: 109次
引　用: 1次
阅　读: 论文下载

内容摘要

对象似性这一认知语言学分支的研究表明各种象似特征在文学语言以及日常用语中的运用都非常显著。本论文分析了中英文平面以及电视广告中的映像象似性和拟像象似性。

全文目录

Abstract  3-4
摘要  4-5
Synopsis(English)  5-7
Synopsis(Chinese)  7-13
Chapter 1 Introduction  13-15
Chapter 2 Literature review  15-24
  2.1 Arbitrariness and iconicity  15-16
  2.2 Interdisciplinary researches on iconicity  16-22
  2.3 Comments on earlier studies  22-24
Chapter 3 Categories of iconicity in advertising language  24-29
  3.1 Peirce’s icon-index-symbol trichotomy  24
  3.2 Categories of iconicity in advertising language  24-29
Chapter 4 Imagic iconicity in advertising language  29-44
  4.1. Phonological iconicity in advertising language  29-34
    4.1.1 The scope defined  29-30
    4.1.2 Direct phonological iconicity  30-32
    4.1.3 Indirect phonological iconicity  32-34
  4.2 Graphological iconicity in advertising language  34-44
    4.2.1 The scope defined  34-35
    4.2.2 Alphabetic letters as icons  35-37
    4.2.3 Chinese characters as icons  37-39
    4.2.4 Typography  39-44
Chapter 5 Diagrammatic iconicity in advertising  44-59
  5.1 Sequencing iconicity in advertising language  44-50
    5.1.1 The temporal principle of sequence iconicity  44-47
    5.1.2 The spatial principle of sequence iconicity  47-50
  5.2 Quantity iconicity in advertising language  50-54
    5.2.1 The scope defined  50-52
    5.2.2 Quantity iconicity in advertising language  52-54
  5.3 Symmetrical iconicity in advertising language  54-59
    5.3.1 The scope defined  54-56
    5.3.2 Symmetrical iconicity in chiasmus, antithesis and anadiplosis  56-57
    5.3.3 Asymmetrical iconicity in advertising language  57-59
Chapter 6 Conclusion  59-61
Bibliography  61-65
Acknowledgement  65

广告语言中的象似性

内容摘要

全文目录

相似论文